Real Estate is Doing Great with Digital Marketing

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Real estate sector is one of the fastest growing and globally recognised sectors in India. Indian real estate sector have shown tremendous growth in both commercial and residential segments. Internet is one of the important factors which are influencing buying decisions.Real estate sector is one of the fastest growing and globally recognised sectors in India. Indian real estate sector have shown tremendous growth in both commercial and residential segments. Internet is one of the important factors which are influencing buying decisions.

Now, real estate companies in India are exploiting digital marketing to reduce their marketing spends on traditional media, and enhance their outreach, effectiveness, and conversion rate.

Digital Marketing is one of the primary channels to connect and engage with customers online and generate quality leads. Here’s a detailed report on the digital marketing strategies used by real estate developers.

The strategies used currently:

• Searching for the Brand Online

• Viewing Digital ADDS

• Taking Virtual Tours on Website, YouTube and other portals

Real estate goes creative with Social Media Developers and promoters have taken a creative turn to make their market visible, the platform being Social Media.

Most of the developers use the following platform:

• Twitter

• Face book

• LinkedIn

• YouTube

• Instagram

• Pintrest

• Content Marketing

Digital marketing is being used by every leading firm nowadays and is proving an extremely successful means of spreading awareness and creating a brand value. The same is the case with the real estate businesses. Now Mobile Apps are being preferred and it increased the numbers of people are using their mobile devices to search properties online. Mobile queries are doubling every year and searches came through mobile phones.

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